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Can a wet-laid nonwoven meet the new technical demands of wallcovering
producers for both residential and commercial applications?
 Borrowing
technology from papermaking, textile production, and film manufacturing,
HollTek engineered nonwoven “fabrics” have been specifically
developed for the wallcovering industry. H&V technologists recognized
that today’s interior decorators are placing rigorous demands
on wallcovering products. Commercial and institutional customers
in the hospitality, government, educational, and health care markets
require environmentally friendly wallcoverings. These materials
must be easily disposable and should not contain materials that
support mold and mildew growth – a growing health concern.
In addition, residential and do-it-yourself customers want wallcoverings
that are dimensionally stable, hang easily, and strip effortlessly
during redecorating. And wallcovering manufacturers want substrates
that do not require expensive and time-consuming coating and laminating
processes.
Developed with proprietary technology from H&V, HollTek wallcovering
substrates are direct printable nonwovens that remove the need for
coating or laminating other materials, such as vinyl, to the substrate.
The environmentally friendly material is PVC-free, with a permeability
rating that significantly exceeds the government’s requirements
to prevent mold and mildew growth. HollTek substrate offers exceptional
dimensional stability, making the wallcovering fast, easy, and more
accurate to hang. The product line offers grades that are designed
to dry-hang (paste-the-wall) or can be pre-pasted without the use
of specially formulated, high-priced paste. And whether you paste-the-wall
or use prepaste, HollTek material dry-strips every time, removing
the nightmare of redecorating.
HollTek material is delivered to the wallcovering producer ready
to print on all of the platforms used in the industry: surface,
flexo, roto-screen, or rotogravure. H&V has also used HollTek
technology to develop coating substrates that can accept acrylic,
plastisol, or other print ready coatings, while preserving dimensional
stability and stripability.
HollTek substrate is available through the company’s sales
agent, Perfect Color LLC at (203) 509-2933 or perfectcol@aol.com.
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